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Introducing Our New Sun Protection: Defend Your Skin with Cancer Council's Hydrating Sunscreen For Men SPF50+
Cancer Council, leaders in sun protection and education, are proud to announce the release of its latest SPF50+ sunscreen specifically designed for men. A first to grocery, this sunscreen offers a non-greasy, hydrating and sweat resistant formula designed for daily protection. It's lightly fragranced (a subtle and appealing scent that is distinctly masculine) with the added skincare benefit of Green Tea extract.
To add to this exciting launch, Cancer Council have partnered with Adam Scott.
Adam is a passionate advocate for the importance of protecting the skin from the sun’s harmful UV radiation after a close call with skin cancer in 2011. When he was only 31 years old he was diagnosed with Basal Cell Carcinoma on his face and required 30 stitches, leaving noticeable scarring. Combined with the fact golfers are at much higher risk of developing skin cancer than the general population, and less than a third of men wear sunscreen, he is a natural brand ambassador to help change the behaviours of Australian men.
Cancer Council have worked hard to create a formula that men actually want to use: lightweight, non-greasy, quick dry and lightly fragranced. It’s perfect for face, neck, scalp and ears. No more excuses!
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